“Business” & “Love” are two concepts which generally do not pair with each other in normal circumstances. However, I think they are intertwined with each other in very much of a philosophical sense. In today’s world, people or customers buy what they love. The real competition is not for the money of the customer, it is for the emotional connect and hearts. Hence, organisations and executives should make sure to strike a chord with the emotional part of the sales pitch. Today’s reality is, Customers buy with their hearts, logic follows later.

This statement reverberates so much with my personal experience. If I re-look at my shoppings of non-essential items in last couple of years, many items were bought because of the firsthand attraction to them. It could be a piece of electronic (which might be lying in my cupboard unused) or piece of garment or even footwear.

Kevin Roberts (CEO of Saatchi & Saatchi) in one of his best-selling books quoted “In my 35 years in business I have always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.”

So, Business is all about love

Success comes with treating people with love

Market leadership comes with selling with love and compassion

Let customers love you .. adore you…

Love has an important part to play in the business developments and transactions. However, “The problem with love is that it’s not for sale,”. The only way to get love is to be lovable. It’s very irritating if you have a lot of money. You would like to think you could write a check: I’ll buy a million dollars’ worth of love. But it does not work that way. The more you give love away, the more you get.”

Love is one of the most powerful emotions a human being can feel, and yet, we still live in an individualistic society. We forge ahead with our business ventures and strategically plan our career paths in hopes of finding fame and fortune. We feel we have finally arrived at the top when we’re able to vacation twice a year to exotic islands and drop a European luxury car (or two) in the garage. We dream about having all these things, love be damned. We forget that these things are worthless if you don’t find love of family, friends and colleagues.

So, what can you do !!

• Be selfless: The laws of love are reciprocal. When we choose to love someone unconditionally by encouraging and believing in them, love comes back in full force through respect, admiration, trust, and loyalty.
• Practice Empathy: Empathy is one of most common traits of likable people. True empathy occurs when you can step into someone else’s shoes and see their perspective.
• Do what you like & Like what you do: When you enjoy work, works becomes passion. Eventually, gives you exhilaration of satisfaction, purpose, and impact.
• Make someone a cup of tea: This is my personal best when things are getting out of hand. Then best way to recuperate is break-off and make a nice cup of tea and gather again to slog it out.

In summary, Love cannot be bought it needs to be earned over a period of time and protected like a treasure. Once Love for customers, employees and vendors is established. The other metrics like growth, sales, revenues, profits, and presence will automatically soar through the roof.

Nihit M